Handcrafted: A new Snapple look and feel that communicates our positioning, personality and philosophy in a way that reminds you that life is good. The visual language the brand uses should be crafted with the same passion, care, and loving attention to detail that Snapple puts in every bottle. Nobody ever grew a garden with a computer. And if they could, we wouldn't hold out much hope for the harvest. While many in this world continue to sacrifice quality in the name of efficiency, we believe that making something truly special takes a little more effort, a little more time, and a little more thought. That honest, hands-on approach is where real quality comes from. And people notice. So while some might call our approach a little old-fashioned, the result is a Snapple brand that's timeless and always Made from the Best Stuff on Earth.
